Families Helping Families

After our family’s journey going through this process, we recognized how overwhelming it is for Caregivers and the individual themselves to navigate finding Senior care, housing and resources. With the elderly population growing at a rapid rate all along the Gulf Coast, we felt the need to serve our community and use our business background and personal experience to form Sunways Assisted Living Concierge.
Essentially, we have created the service that we wish our family had.
Together, we have over 25 years of combined recruiting experience that has trained us to quickly assess client’s needs and be an “information broker”. At Sunways, we use those skills to connect you to the appropriate community resources, get all of your questions answered and be a shoulder to lean on.
Sunways Assisted Living Concierge is here to serve you and your family. Whether you have questions about Senior housing, Eldercare law, finance options, moving logistics or local support groups we are here for you every step of the way.

Mark Baldwin

CO-FOUNDER & CEO
Mark began his career working in Healthcare recruiting and later went on to placing Information Technology professionals. Mark loves the process of impacting others and helping them through transitions in their lives. He took that devotion and created Sunways to both serve an obvious need, but also as a way to leave a mark on the local community. In his spare time he loves playing with his 2 children, Jase & Josie, coaching Little League, cheering on the Baltimore Orioles and enjoying our beautiful beaches.

Elli Baldwin

CO-FOUNDER & PRESIDENT

Elli has always had the ability to create personal connections with others and build trust to understand their needs. She has 15 years of recruiting experience and loves helping people who are going through a major transition. At Sunways, she’s taking that expertise and applying it to helping others who moving into a new stage in their life.

Elli loves spending time outside with her family and is passionate about cooking and holistic health. She’s also very involved in the local Sarasota philanthropic community as an Advisory Board member and past President of Designing Daughters of Sarasota which supports many local non-profits in our community.

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