Some call it karma, others call it just being a decent human being. Either way, Mark and I believe deeply in the idea of what you put out into the world, comes back to you…usually 10 fold. We’re not sure if the term “Karma Economy” is an actual thing, but it should be! In our personal lives, as well as business, it’s been important to us to be focused on helping as many people possible and driving as much positivity we can to those around us. We’ve always found the cliché to be true: the more you give, the more you receive.
When we started SUNWAYS, we wanted to create a way we could guarantee that we were giving back to the community that has given so much to us. From day 1, even before our first invoice was ever sent, we pledged to donate a portion of our proceeds back to local organizations who were making a difference. To us, it was good karma.
Currently our donations go directly to Designing Daughters of Sarasota (https://www.designingdaughterssarasota.com/). I (Elli Baldwin) served as President of Designing Daughters and currently sit on their Advisory Board. DD has been around for 10 years and is a group of volunteers that raise as much money as we possibly can all year, and give every cent away. In 2018, DD raised $90,000 and donated it to 30 local non-profits serving thousands of people in our community.
Personally, Mark and I believe greatly in the Designing Daughters mission, but also love that our donation can impact so many diverse causes and missions. Plus, we think its another reason our Partners, Clients and their Caregivers can all feel good working with us knowing they are paying it forward to so many others in need.
We definitely feel a shift in our society leaning more towards a “Karma Economy”…even if we just made that up! It’s one where people are craving Companies that have deep roots in their purpose and strive for a greater good that benefits not just themselves, but the consumer and society as a whole.
We’re proud to be one of them and are excited to see how many lives we can impact in the journey!
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Elli is the President of Sunways and loves spending time outside with her family, and is passionate about cooking and holistic health.